Engaging with digital natives. Sau cum să ne raportăm la generația Z. Trebuie să începem să îi cunoaștem pe acești tineri activi, dinamici și cu foarte multă personalitate. Mai ales că, anul acesta ar cam trebui să intre în câmpul muncii. Și, dacă nu i-am avut clienți până acum, de mâine ar trebui să fie în targetul fiecărui brand. Interesul pentru aceștia devine un must în strategia de comunicare a fiecărui brand. Așa că a venit timpul să îi cunoaștem, să îi înțelegem și să vorbim pe limba lor.
Am dezbătut puțin subiectul alături de Lucian Hoștinar în cadrul conferinței We Love Digital.forum. Prezentarea pe care am susținut-o o găsiți mai jos. Enjoy!
De asemenea, puteți să citiți despre workshop-ul pe care l-am susținut și în articolul de pe profit.ro.
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